New Betting Sites (May 2025)

The number of bookmakers in Australia has grown exponentially in recent years, with new betting sites popping up left, right and centre seemingly every other month. On this page, we will take a look at some of the best new Australian bookmakers, what makes them stand out from the crowd, and much more.

Recommended New Australian Bookies

With so many new betting sites popping up, it can sometimes be hard to tell what the difference is between them aside from the colours on their website. This is even more the case with so many bookies using the BetCloud platform, which means that their websites and betting apps have an identical interface. But while there are plenty of similarities between new Australian betting sites, there are still a multitude of them that stand out from the crowd. These are some of the ways that they do it.

Selection of Sports Available

This is one area in which there can be quite a lot of discrepancy among new Australian bookmakers. It’s relatively common for new bookmakers to only offer a handful of different sports to bet on, with some only having eight or nine available at any one time – this is in contrast to sometimes upwards of 30 for the bigger betting sites. But while some new Australian bookies only have a select few sports available, others separate themselves from the pack by offering a much broader selection and catering to a larger audience as a result.

Range of Markets

Similarly, new Australian betting sites can at times struggle to compete with their more established competitors when it comes to the range of markets they offer, often only having the most common markets such as head-to-head, points over/under and line. But this is not universally the case, and there are some new bookmakers whose range of markets more closely resembles what you would find with most big, international bookies, rather than small, new Australian betting sites.

Odds

Odds obviously vary a little bit across every betting site, and it’s certainly not the case that bigger bookies have universally better odds than the smaller ones. On average, however, you can expect to find slightly inferior odds for both sports and horse racing with new Australian bookmakers. That’s why when a new bookmaker pops up with odds that are competitive with their major international competitor, it really helps them to stand out from the crowd.

Betting app

Betting apps have become such a popular way to bet that it’s become pivotal for betting sites to not just offer one, but to offer a really high-quality one. Most new Australian betting sites do seem to invest a good amount of time in ensuring that their app is ready to go from the moment they launch, but certain new betting sites do have elite betting apps, which can be a great way for them to both gain, and retain, new customers.

At Australianbettingsites.net.au, we’ve reviewed a multitude of new betting sites. Among those were plenty worth checking out, but these are the top five according to our experts.

Below is a list of all new betting sites in Australia. ‘New’ is obviously a subjective term, but for the purposes of this list we have set the cut off at the beginning of 2023, including the bookies that have popped up that year, as well as the new betting sites in 2024 and 2025.

One of the most common ways for betting sites to attract customers is through bonuses, and new Australian betting sites are no exception. Australian rules and regulations dictate that Australian bookmakers can no longer use such promos as an enticement to attract new customers, so sign-up bonuses as well as anything advertising specific promos are a thing of the past. But there is still plenty around when it comes to betting bonuses in Australia, and new Australian betting sites generally have a lot of them for you to sink your teeth into.

The types of betting bonuses available with new betting sites won’t typically vary all that much from the norm; in fact, if anything they are more likely to stick to the most common types of bonuses. Examples of this are odds boosts, bet returns (when you get your money back as a bonus bet for certain results, for example finishing top three in a race) and early payouts.

You might notice that bigger betting sites will sometimes offer unique promotions which you won’t find elsewhere – we can’t legally go into detail about any exact examples, but trust us when we say that they do! New betting sites won’t usually do this – they’ll instead stick to the tried and tested, but that’s not necessarily a bad thing. These kinds of bonuses have stood the test of time for good reason, so rest assured, there is still plenty to find when it comes to new betting sites bonuses. 

While there are many similarities between different betting sites, particularly in Australia where there is such a large number of bookies, each of them has its own set of features which combine to make them unique. But while every betting site is different, you’ll generally notice some of the same strengths and weaknesses among new Australian betting sites as compared to old ones. 

One of the more notable among these is the range of markets. Typically – but not always – this is not an area in which new Australian bookmakers excel. New Australian betting sites will generally only focus their attention on a select few sports, sometimes offering less than ten different sports at any one time, though they will often have a really good range of markets for the sports that they do offer.

Odds will also generally be superior with more established betting sites. This makes sense, really – margins are how betting sites make their money, and given larger betting sites have more cash to splash around they can afford to offer more enticing odds than their newer counterparts. That said, there are certain new betting sites with really competitive odds – something which contributes to them being among the best new bookies – and often you will find new Australian bookmakers have particularly good odds in one specific area, for example major sports as opposed to racing, or vice versa.

Where new betting sites really excel, however, is in the peripheral features – the parts of a betting site which can help to improve the overall user experience without necessarily relating directly to the markets offered. One such example is customer support. New bookmakers want to give customers a reason to use them over other bookies, and a responsive and helpful customer service platform is a key way to do this. Rarely will you find a new betting site without live chat available, for example, with their agents generally pretty helpful.

New Australian bookmakers also almost always have a really high-quality mobile app (and often desktop site). This is the first thing that a new customer will notice, so it’s pivotal to get right, and particularly given the changing landscape of the betting industry over recent years which has seen mobile betting become hugely popular, it’s no surprise that new bookies are hellbent on getting this right.

There are no features which can be universally applied to either new or old betting sites – that is to say, not all old betting sites have great odds or a brilliant range of markets, nor do all new ones have a quality app and great customer support. But while the above strengths and weaknesses of each might be generalised, they do represent the typical differences between the more established members of the industry, and their younger counterparts.

As mentioned, there is often not as broad a selection of different sports available on new betting sites, though there are a few bookies that buck this trend. But there are certain mainstream sports for which you would be hard-pressed to find any betting site in Australia, new or old, without markets for, and these are some of them.

AFL betting

As the biggest winter sport across most of the country, it’s no surprise that AFL betting is so popular for betting. This will be one of the first sports that most new Australian betting sites add to their repertoire, and typically you will find that for individual AFL games, there is one of the broadest selections of different markets available.

NRL betting

The other footy code – or the main one for those in New South Wales and Queensland – the NRL is also super popular for betting, particularly in the north-eastern states. Virtually all new bookmakers will have a really solid selection of NRL betting markets for every game throughout the season and often a good range of futures to boot, while come State of Origin time you’ll find plenty of markets for the Maroons vs Blues, too.

Tennis betting

Tennis betting is a popular one thanks in no small part due to the fact that there are tournaments on virtually every week of the year, so there’s always something to take a look at. But obviously it’s during the Grand Slam events – the Australian Open, US Open, Wimbledon and French Open – that there is the broadest range of markets, and the most interest.

NBA betting

The NBA is massively popular in Australia these days, and with a plethora of games on virtually every day for around nine months of the year, it’s no surprise that this has become a focal point for new Australian bookmakers. Expect to find plenty of markets for individual games with most betting sites, from head-to-head and line bets through to player props.

EPL betting

It might not be as popular in Australia as it is elsewhere, but the English Premier League still has plenty of diehard fans in our part of the world. Most betting sites will have markets for various leagues around the globe, but with the Premier League the most popular, this is where bookmakers will generally focus a large proportion of their energy.

Racing is obviously a major component of the betting industry in Australia, and there is barely a bookie that you’ll come across that doesn’t have horse racing betting odds for every domestic race as well as international ones from around the world – catering for everyone, whether they’re looking for Melbourne Cup betting markets, or Tuesday arvo odds at a meet in South Africa. With the markets largely the same across different bookmakers, there is a little less variance in the racing offering of different Australian betting sites than there is for sports, but there are still a couple of things that can make new bookmakers stand out.

The first of these is the odds. Clearly odds for each runner are roughly the same across every betting site, but the margins always slightly differ and these minor variations can have a major impact on your ability to win. Many new Australian betting sites struggle a little in this department, but equally there are plenty that burst onto the scene with odds competitive with their far more experienced counterpart.

The actual racing platform can also differ a lot across different new Australian bookmakers. All of them will have basic details about each runner – their form, performance on certain tracks etc. – but while some remain really basic in this sense, others offer a much more advanced set of data and information for punters to sink their teeth into.

Finally, a few added features can also influence the quality of a betting sites’ racing component. Things like same race multis add another layer to betting on racing that is only available with certain betting sites, so when it’s available with a new bookmaker it really helps to elevate the site to the next level.

Below, we have answered some of the most frequently asked questions that we get about new betting sites in Australia.